by CCarter on 7th Nov 2014


Books.Google.com Review - SERPWoo Review

Books.Google.com Review - SERPWoo Review

*** Update 11-11-2014 ***

This SERP invasion is making some ORM charts look like a ghost town:

Books.Google.com Review - SERPWoo Review - Update 11-11-2014
Click to enlarge

An updated version with the "All Within The View Range" filter set:

Books.Google.com Review - SERPWoo Review - Update 11-11-2014 #2
Click to enlarge

(notice lefthand menu we are experimenting with detecting domains for ORM purposes, have some really exciting things coming that should take things to the next level)

*** End Update ***

This is my first in a series I'm calling SERPWoo Reviews - (SERPWoo Analysis are going to be for niches/keywords, Reviews are going to be for domains/urls).

I'm starting to see some strange activity from Books.Google.com (books.google*), creeping up and dominating the SERPs for individual ORMs. Example, Google 'CCarter WF' - I've seen a huge increase in the spread of books.google.com in the SERPs. Using the SERP Sightings (Click here if you are logged in: https://www.serpwoo.com/members/domain/books.google.com) we got this for the #1-10 spots:

Books.Google.com Review Top 1-10 SERP Results

Nothing is hitting #1:

Books.Google.com Review #1 SERP Results

The levels of #2-3 are the same as well:

Books.Google.com Review Top 2-3 SERP Results

But, where things get interesting are #4-5:

Books.Google.com Review Top 4-5 SERP Results

Then the really interesting stuff happens at #6-10:

Books.Google.com Review Top 6-10 SERP Results

Same increases for #11-15 and #16-20:

Books.Google.com Review Top 11-15 SERP Results
Books.Google.com Review Top 16-10 SERP Results

The exposure started on October 18, 2014, and has been there steadily - Something about a Penguin? I dunno, I don't watch a lot of Gotham (someone will get that reference). What got me on this track is someone reported they were seeing an error, but it looks like it just wasn't propagating through all the Google datacenters.

Books.Google.CA is also doing a similar domination. I suspect that the increases are happening due to the devaluing of past properties, and Google just thinking it's own property is better then the rest ;)

I just had an idea, it would be cool if the SERP Sightings showed which Google search engine this URL was ranking in the most. Like an exposure breakdown. Several people stated something similiar to for keywords they are tracking as well, so I'll get to work on that right away.

I'm going to keep tracking this one, and if there are updates, I'll post them in an update at the top of this post.





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