Glossary - SEO, ORM, and more

Terms, and words you might read or hear throughout our website or in general within this industry/niche.
Updated29th Jul 2015
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Glossary - SEO, ORM, and more


(If Available)


Backlink   A backlink is a link pointing to a web page on the site. If page A links to page B, then page B's "backlinks" would page A. Note: under most circumstances it's difficult to control what external parties link to a page of a website. Backlinks are generally considered to be from outside sources - 3rd party websites. A link within a domain would be consider an "internal link" (also known as interlinking).

Barnacle Sites   Same as Parasite/Satellite Sites. A website or web page utilized for advanced SEO tactics to increase another website or domain's rankings within the search engines.

For example, people can utilize the authority of a news site like or for their authority, but creating content on those types of websites requires some official capacity of publishing. Tumblr on the other hand is free to register and by interlinking with other high authority tumblr pages, a user can essentially increase the ranking strength of their tumblr, and utilize that new power to link to their main domain and increase it's "authority" and/or "trust" factors within the search engines. The end results will be the search engines increasing the targeted domain's rankings. (Extremely advanced and only a select few can do this correctly).

Focus Date The SERPWoo Focus Date allows you to filter the data to only see URLs ranking on that particular day you selected. The Focus Date usually resets to the current day (today), once you login, or at time will auto reset to the latest day with data available, in cases where SERPWoo does not currently have data for today.

Important: Please view this video explanation to help you control the interface better:

Internal Links   Are links/Linking happening within a domain, and not to or from an external website. Example: interlinks to, since the linking is happening within the same domain. If the domain links to another domain, that is considered "backlinking".

Keywords   A word or phrase visitors input into the search engine to get resulting pages to visit which answer their questions. Example Sarah types in "Red Shoes" into, and arrives at the SERP (search engine results pages) for "Red Shoes". "Red Shoes" would be considered her "search engine query", "keyword", "keyword phrase", or sometimes also called "keyword term".

Local SEO   Refers to SEO focused in a region, zip code, or at a city level. The goal here is to rank locally for respective keywords versus nationwide. An example a Dentist who can only service a 20 mile radius would only want to local SEO for that 20 mile radius and not necessarily care about ranking for "Dentist" nation wide.

ORM   Acronym for Online Reputation Management. There are 2 stages of ORM, pro-active and re-active.

Pro-active ORM consists of creating a strong foundation within the SERPs for a brand/individual's name, so IF soemthing negative does occur, the page will have a harder time ranking for the brand. Pro-active Online Reputation Management is far less expensive then re-active, and if done right, it can also lower the costs of re-active campaigns if something negative starts ranking on the Google search engine results pages.

Re-active ORM consist of combatting negative pages within the search engine results pages after they have already started ranking. Re-active is a bit harder to initiate since the SEO is combating authoritative sites, news sites, and aged pages that have been ranking longer then the new ORM online assets an SEO would create.

Parasite   Same as Parasite/Satellite Sites

Satellite Sites   Same as Barnacle Sites/Parasite

SEO   Acronym for Search Engine Optimization. SEO is the practice of increasing a domain or web page's ranking within a search engine, in order to drive more traffic to the targeted domain/page. There are sub-sets of SEO and multiple methods of obtaining SEO rankings. The universally understooding top ranking factor are backlinks of the domain/page.

SERPs Acronym for Search Engine Results Pages. SERPs are the pages a visitor gets displayed by Google and other search engines once a user inputs a search query.

Sitelinks Sitelinks are links within the Search Engine Results Pages (SERPs), that are indented and expand upon an authoritative website's navigation. Sitelinks help users find relevant pages within a website's internal workings.

Social Media   Platforms which allow user engagement with other users. A part of the web 2.0 world. Famous examples include Facebook, Twitter, Tumblr, Myspace, and "somewhat" Youtube.

View Range The SERPWoo View Range is a part of the main interface (line chart of your keyword). The view range allows you to adjust what dates you view your data within. For example, you can set your view range to the earliest date possible for a keyword, and today - giving you the maximum view for your data. (Related: Focus Date).

Web 2.0   Web 2.0 is defined as the internet talking back to brands, companies, and websites. Web 1.0 was the first stage of websites creating a presence on the internet. Web 2.0 is the next level of engagement where users are talking back on a massive scale to businesses, creating instant feedback, displaying complaints, and compliments. Web 2.0 platforms include Facebook, Twitter, and Tumblr. Myspace was one of the first inceptions of the web 2.0 concept.