Keyword Dashboard (SERPs)
Here is a quick overview of the keyword dashboard.
The top mini-charts are a quick overview of your data.
The 1st mini-chart showcases your current domains/urls' current movement ( ) within this particular keywords' SERP (Can be click to quickly switch Main Chart to ORM Goggle Mode)
The 2nd mini-chart showcases domains/urls you have tagged negative's current movement ( ). (Can be click to quickly switch Main Chart to ORM Goggle Mode)
The 4th mini-chart showcases this keyword's project's overall movement as a sparkline( ). Click on the mini-chart to showcase the Quick Insight Data ( ) for this project. This helps you compare how this keyword is doing for your domains versus the overall other keywords within this particular project.
The legend on the left-hand side of the dashboard corresponds with the SERP ranking (in most cases).
The 1st icon allows you to check all or un-check all the domains which will enable/disable those urls within the main chart respectively.
The 2nd icon is a download link which will allow you to download the legend's SERP order in case you want only the list.
The 3rd icon enables/disables the tagging system. You can click on the edit a tag icon next to a domain/url and change it's ORM (online reputation management) tag.
The 1st section indicates whether this keyword is being tracked for Desktop or Mobile users.
The 2nd section indicates the Volume (monthly traffic) for this keyword.
The 3rd section indicates the PPC Comp - Pay Per Click competition in percentage format. 0 = no competition and 0.50 means relatively 50% competition and 1.0 = 100% competition (lots of bidding).
The 4th section indicates the CPC - Cost Per Click (In PPC = Google Adwords) an advertisers is expected to pay for bidding on this keyword.
The 5th section indicates the OCI - Online Commercial Intent of this keyword. The Possibilities are 0 (lowest), 1, 2, or 3 which is the highest indicator this keywords has commercial intent and will therefore have more competition willing to bid or rank within the organic search results.
Another section for locality will appear when the keyword is being tracked for a particular location (local SEO) (Setup within project wizard upon project creation).
Focus Dates, View Ranges & Timeframes
The main chart is where all the action takes place. Here we'll go over controling the main chart.
Clicking on the calendar icon will open the timeframe panel. Don't get overwhelmed just yet, I'll go step by step on what everything does.
The 1st input option is the Focus Date . Usually it is the the very far right representing today when you first login. Since domains and URLs jump in and out of the SERPs we created the Focus date to organize what you see. The focus date's SERP order of top 1-20 (or whatever you selected) corresponds to the legend's 1-20 positions. So #1 would be the first position within the results pages of this keywords, and #2 would be the second result and so on. (Sitelinks and maps are counted - but there will be an option to remove those in the future).
The 2nd and 3rd input options are your View Ranges . That's the time frame you want to view within the main chart. This defaults to the last 14 days of data.
The 4th option are pre-arranged view ranges which you can use to quickly change timeframe without having to think too much of what you would like to see.
Once you are ready click on the Go button to submit the timeframe setting change and get the view range and focus date you want.
What would I use this for?
Changing the focus date and view ranges allows you to go back to days in the past for your data and check for the rankings on that day, and watch which domains continued ranking within the selected view range.
This helps you watch competitors and find out which competitors are worth studying versus ones that are weak and no longer ranking. You can watch which URLs have been ranking the longest and then click on the various outbound links to 3rd party platforms to continue studying their SEO campaign.
You don't have to bother with URLs which are here for a day or two then get immediately removed from the SERPs, you can now just concentrate on the truly strong competitors. Here is an example:
^^ In the above example I changed the Focus Date to a date in the past and noticed that out of the top 20 urls ranking on that date (August 1st 2015), only 5 of them made it to March 14th 2016. Now I can focus in on the winners of a niche and disregard the losers.
^^ If you look a bit closer you can see this particular url has a wild ride and was able to start ranking on August 1st, then dropped, then somehow turn it all around. What did they do? That's where the 3rd party platforms allow us to go deeper into their rankings.
SERP Data Exports
Clicking on the download icon will give you the option to create a CSV export or use our Classic PDF Export that will create our 2015 version keyword report.
We soon will be releasing the new variations of PDF reports so stay tuned!
You can also control the type of data you view to help you get a deeper understanding of your keywords' SERP data.
The last icon is the View Options icon. Here you can select "ORM Goggle Mode", "View Only Your Domains/URLs", "View Only Domains/URLs" you've tagged or "View Everything".
With "View Everything" this option disregards the Focus Date and supplies ALL the rankings within the view range, so there aren't any blank areas within the chart - It can be overwhelming especially if you are viewing across a large view range.
You can enable multiple view options as well, so "ORM Goggle Mode" AND "View Only My Tags" will show only your tags with the ORM Goggle Mode tag colors.
You may notice when you hover over a domain/url within the Main Chart there is a data window that showcases that individual url's data. You can expand that window by clicking on the top right expand icon within and it will stay on your screen throughout your research.
Several of the metrics are clickable and will take you to the respective 3rd party platform's output to help you get your research done quicker.
SERP Ranges & Averages
The next section has the averages of metrics we monitor and ranges of your data.
You can utilize this information and compare your own domains/urls data to consider whether you can overtake competitors within these top results based off 3rd party metrics.
3rd Party Data
Here we have an organized table of the 3rd Party Data we've collected. We continuously collect and update the data/metrics within the top 20 and top 30 URLs. (We do not collect data on URLs that have not entered the top 20/30 for a given keyword at least once during the time period since we started monitoring the keyword).
As well as displaying the metrics we have implemented several outbound links to each 3rd party platform to help you research URLs ranking for the selected keyword.
The next guide is the Keyword Finder guide. Keyword Finder is our internal keyword tool that you can utilize to gain the upperhand over your competitors. It's been called legendary, but that just might be me boasting. Keyword Finder Overview →