GEM:Link Echos / Link Ghosts
Learn what link echoes are.
Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear
![](/img/gems/seo/link-echo/link-echo-whiteboard.jpg)
One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts." The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains.
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