GEM:Link Echos / Link Ghosts

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Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear

One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts." The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains.

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