Global TLD Distribution Stats of SERPs / SEO

The latest global TLD distribution stats of the top 30 positions of the SERPs. Great for SEOs and people interested in understanding the organic results make up.

Global TLD distribution stats of the SERPs w/ Country Breakdowns


Last Updated: July 15th 2015

Global TLDs Distribution

.com65.3%
United Kingdom global tld distribution.co.uk6.0%
.org5.5%
Australia global tld distribution.com.au2.9%
.net2.4%
Netherlands global tld distribution.nl1.6%
Germany global tld distribution.de1.4%
Canada global tld distribution.ca1.3%
.edu0.7%
Others12.8%

The latest global TLD distribution stats of the Top 30 search engine positions of Google (page 1-3 of SERPs). Great for SEOs and people interested in understanding the organic results' makeup.

ccTLDs (Country Code Top-Level Domain) are country specific tlds - example co.uk, .de, or com.mx.

gTLDs (Generic Top-Level Domain) are general/generic tlds - examples are com, net, and org.

sTLDs (Sponsored Top-Level Domain) are special domains sponsored by private entities that usually represent a specific community - examples .edu, .gov, .mil, and .mobi.

This data is perfect for knowing what website owners and publishers link to in a specific region. Since links are the #1 determining factor of Google's search engines' results, what people link to creates the makeup of each region's tld coverage.

The take away, if you want to target a specific country, having a domain with a TLD that is normally linked to within that region is a huge plus in your content marketing and SEO strategy.


United States global tld distribution USA (Google.com)

.com84.6%
.org6.3%
.net2.6%
United States global tld distribution.gov1.1%
.edu1.1%
United Kingdom global tld distribution.co.uk0.8%
United States global tld distribution.us0.5%
Australia global tld distribution.com.au0.2%
Colombia global tld distribution.co0.2%
Others2.6%

Australia tld distribution Australia (Google.com.au)

Australia tld distributioncom.au67.9%
com22.0%
Australia tld distributiongov.au2.1%
Australia tld distributionnet.au2.1%
org1.4%
Australia tld distributionau1.3%
net0.8%
United Kingdom tld distributionco.uk0.7%
United Kingdom tld distributionorg.uk0.2%
others1.6%

Belgium tld distribution Belgium (Google.be)

Belgium tld distributionbe62.7%
com19.7%
Netherlands tld distributionnl7.8%
org3.3%
France tld distributionfr1.4%
net1.2%
European Union tld distributioneu0.7%
United Kingdom tld distributionco.uk0.6%
Germany tld distributionde0.4%
others2.2%

Canada tld distribution Canada (Google.ca)

com59.7%
Canada tld distributionca31.1%
org2.7%
net1.3%
United Kingdom tld distributionco.uk1.1%
Canada tld distributionqc.ca0.9%
France tld distributionfr0.5%
Australia tld distributioncom.au0.3%
Canada tld distributionon.ca0.3%
United States global tld distributiongov0.2%
edu0.2%
others1.6%

Chile tld distribution Chile (Google.cl)

Chile tld distributioncl62.1%
com30.2%
Spain tld distributiones1.8%
org1.8%
net1.3%
Argentina tld distributioncom.ar0.5%
Mexico tld distributioncom.mx0.2%
European Union tld distributioneu0.2%
United Kingdom tld distributionco.uk0.1%
others1.7%

Germany tld distribution Germany (Google.de)

Germany tld distributionde69.6%
com19.6%
net3.2%
org3.0%
info1.0%
European Union tld distributioneu0.6%
Austria tld distributionat0.6%
Switzerland tld distributionch0.6%
Montenegro tld distributionme0.2%
Antigua and Barbuda tld distributionag0.1%
others1.4%

Italy tld distribution Italy (Google.it)

Italy tld distributionit50.7%
com36.9%
org3.4%
net3.0%
info2.8%
European Union tld distributioneu0.7%
biz0.5%
Tuvalu tld distributiontv0.3%
others1.7%

Mexico tld distribution Mexico (Google.com.mx)

com53.0%
Mexico tld distributioncom.mx18.2%
Mexico tld distributionmx5.4%
Spain tld distributiones5.1%
org4.4%
net3.4%
Argentina tld distributioncom.ar1.6%
Mexico tld distributiongob.mx1.5%
Chile tld distributioncl0.8%
others6.6%

Netherlands tld distribution Netherlands (Google.nl)

Netherlands tld distributionnl70.7%
com20.8%
org2.1%
net1.5%
European Union tld distributioneu0.9%
Belgium tld distributionbe0.6%
Niue tld distributionnu0.5%
info0.5%
Germany tld distributionde0.5%
United Kingdom tld distributionco.uk0.4%
others1.5%

New Zealand tld distribution New Zealand (Google.co.nz)

com40.9%
New Zealand tld distributionco.nz33.7%
org5.0%
Australia tld distributioncom.au4.1%
edu2.3%
United Kingdom tld distributionco.uk2.0%
New Zealand tld distributiongovt.nz1.8%
New Zealand tld distributionorg.nz1.7%
net1.7%
others6.9%

South Africa tld distribution South Africa (Google.co.za)

South Africa tld distributionco.za47.1%
com38.7%
org5.9%
United Kingdom tld distributionco.uk2.8%
net1.7%
Australia tld distributioncom.au0.6%
Canada tld distributionca0.5%
South Africa tld distributionza0.4%
others2.1%

Spain tld distribution Spain (Google.es)

com60.5%
Spain tld distributiones25.7%
org3.8%
net3.1%
Argentina tld distributioncom.ar1.2%
United States of America tld distributiongov0.8%
info0.6%
Chile tld distributioncl0.4%
European Union tld distributioneu0.4%
Mexico tld distributioncom.mx0.3%
Mexico tld distributionmx0.2%
others3.0%

Sweden tld distribution Sweden (Google.se)

Sweden tld distributionse52.1%
com33.8%
org5.3%
Niue tld distributionnu2.5%
net1.2%
United Kingdom tld distributionco.uk0.9%
European Union tld distributioneu0.5%
Montenegro tld distributionme0.5%
info0.3%
Canada tld distributionca0.3%
others2.8%

United Kingdom global tld distribution United Kingdom (Google.co.uk)

United Kingdom global tld distribution.co.uk45.5%
.com44.4%
.org2.4%
United Kingdom organization tld distribution.org.uk2.2%
.net1.2%
United Kingdom organization tld distribution.uk0.7%
United Kingdom organization tld distribution.gov.uk0.5%
United Kingdom organization tld distribution.ac.uk0.3%
Colombia organization tld distribution.co0.3%
Australia global tld distribution.com.au0.3%
Australia global tld distribution.eu0.1%
Others2.1%

Notes

The highest coverage level of a single ccTLD within a regional search is in the Netherlands with the .nl ccTLD coming in at a 70.7% coverage.

.com is always #1 or #2 within all search engine regions. The highest concentration is un-surprisingly the default USA version - Google.com with 84.6% coverage of the top 30 SERPs within the search engine. The lowest concentration is Germany at only 19.6% coverage, but it's still the #2 highest within the country, and more then 6x the 3rd place tld - .net at only 3.2% in Germany.

The closest on par gTLDs with a CCTLDs is in the United Kingdom, with co.uk (45.5%) edging out .com (44.4%) by 1.1%. The UK is the only country that has that low of a difference - all others are 8% (South Africa) to 49.9% (Netherlands) difference in comparison with the #1 and #2 spot for coverage.


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