Global TLD distribution stats of the SERPs w/ Country Breakdowns
Last Updated: July 15th 2015
Global TLDs Distribution
The latest global TLD distribution stats of the Top 30 search engine positions of Google (page 1-3 of SERPs). Great for SEOs and people interested in understanding the organic results' makeup.
ccTLDs (Country Code Top-Level Domain) are country specific tlds - example co.uk, .de, or com.mx.
gTLDs (Generic Top-Level Domain) are general/generic tlds - examples are com, net, and org.
sTLDs (Sponsored Top-Level Domain) are special domains sponsored by private entities that usually represent a specific community - examples .edu, .gov, .mil, and .mobi.
This data is perfect for knowing what website owners and publishers link to in a specific region. Since links are the #1 determining factor of Google's search engines' results, what people link to creates the makeup of each region's tld coverage.
The take away, if you want to target a specific country, having a domain with a TLD that is normally linked to within that region is a huge plus in your content marketing and SEO strategy.
New Zealand (Google.co.nz)
South Africa (Google.co.za)
United Kingdom (Google.co.uk)
The highest coverage level of a single ccTLD within a regional search is in the Netherlands with the .nl ccTLD coming in at a 70.7% coverage.
.com is always #1 or #2 within all search engine regions. The highest concentration is un-surprisingly the default USA version - Google.com with 84.6% coverage of the top 30 SERPs within the search engine. The lowest concentration is Germany at only 19.6% coverage, but it's still the #2 highest within the country, and more then 6x the 3rd place tld - .net at only 3.2% in Germany.
The closest on par gTLDs with a CCTLDs is in the United Kingdom, with co.uk (45.5%) edging out .com (44.4%) by 1.1%. The UK is the only country that has that low of a difference - all others are 8% (South Africa) to 49.9% (Netherlands) difference in comparison with the #1 and #2 spot for coverage.