Pinterest's Interlinking Experiments

Search Engine Optimization, or SEO, is an important channel for people to find ideas and inspiration on Pinterest, and can also help expose new users to first use cases, such as hairstyle tutorials or a home office setup.

One of the ways we gain a successful SEO presence is by surfacing the best content (among billions of Pinterest pages) via the use of interlinking.

On the Pinterest Growth team, we champion the use of experiments to validate the hypothesis and verify results. After some extensive research, we determined our best path forward was to develop a standard interlinking framework of our own, which we’ve been using to measure the impact of interlinks.

Read the full post: How Pinterest runs Traffic-based Interlinking experiments for SEO