Tagging URLs/Domains Positive, Negative, and Custom
To create custom tags (with customized colors) visit the Tag Settings panel.
Tagging allows you to visualize the SERPs and create ORM client dashboards that showcase across your projects what's going within the SERPs of your keywords.
Tags are used for online reputation management (ORM) or to keep annotations of a URL. Either they have a value of positive, negative, neutral or no value. It is a way to visualize the search engine results pages for ORM and competition monitoring purposes, example:
To Learn More about Tagging and Customization check out this video:
Related: Client Dashboards Help Guide
Related: ORM Mode Help Guide