Global TLD distribution stats of the SERPs w/ Country Breakdowns

Last Updated: August 15th 2020

Global TLDs Distribution

.com65.3%
United Kingdom global tld distribution.co.uk6.0%
.org5.5%
Australia global tld distribution.com.au2.9%
.net2.4%
Netherlands global tld distribution.nl1.6%
Germany global tld distribution.de1.4%
Canada global tld distribution.ca1.3%
.edu0.7%
Others12.8%

The latest global TLD distribution stats of the Top 30 search engine positions of Google (page 1-3 of SERPs). Great for SEOs and people interested in understanding the organic results' makeup.

ccTLDs (Country Code Top-Level Domain) are country specific tlds - example co.uk, .de, or com.mx.

gTLDs (Generic Top-Level Domain) are general/generic tlds - examples are com, net, and org.

sTLDs (Sponsored Top-Level Domain) are special domains sponsored by private entities that usually represent a specific community - examples .edu, .gov, .mil, and .mobi.

This data is perfect for knowing what website owners and publishers link to in a specific region. Since links are the #1 determining factor of Google's search engines' results, what people link to creates the makeup of each region's tld coverage.

The take away, if you want to target a specific country, having a domain with a TLD that is normally linked to within that region is a huge plus in your content marketing and SEO strategy.

United States global tld distribution USA (Google.com)

.com84.6%
.org6.3%
.net2.6%
United States global tld distribution.gov1.1%
.edu1.1%
United Kingdom global tld distribution.co.uk0.8%
United States global tld distribution.us0.5%
Australia global tld distribution.com.au0.2%
Colombia global tld distribution.co0.2%
Others2.6%

Australia tld distribution Australia (Google.com.au)

Australia tld distributioncom.au67.9%
com22.0%
Australia tld distributiongov.au2.1%
Australia tld distributionnet.au2.1%
org1.4%
Australia tld distributionau1.3%
net0.8%
United Kingdom tld distributionco.uk0.7%
United Kingdom tld distributionorg.uk0.2%
others1.6%

Belgium tld distribution Belgium (Google.be)

Belgium tld distributionbe62.7%
com19.7%
Netherlands tld distributionnl7.8%
org3.3%
France tld distributionfr1.4%
net1.2%
European Union tld distributioneu0.7%
United Kingdom tld distributionco.uk0.6%
Germany tld distributionde0.4%
others2.2%

Canada tld distribution Canada (Google.ca)

com59.7%
Canada tld distributionca31.1%
org2.7%
net1.3%
United Kingdom tld distributionco.uk1.1%
Canada tld distributionqc.ca0.9%
France tld distributionfr0.5%
Australia tld distributioncom.au0.3%
Canada tld distributionon.ca0.3%
United States global tld distributiongov0.2%
edu0.2%
others1.6%

Chile tld distribution Chile (Google.cl)

Chile tld distributioncl62.1%
com30.2%
Spain tld distributiones1.8%
org1.8%
net1.3%
Argentina tld distributioncom.ar0.5%
Mexico tld distributioncom.mx0.2%
European Union tld distributioneu0.2%
United Kingdom tld distributionco.uk0.1%
others1.7%

Germany tld distribution Germany (Google.de)

Germany tld distributionde69.6%
com19.6%
net3.2%
org3.0%
info1.0%
European Union tld distributioneu0.6%
Austria tld distributionat0.6%
Switzerland tld distributionch0.6%
Montenegro tld distributionme0.2%
Antigua and Barbuda tld distributionag0.1%
others1.4%

Italy tld distribution Italy (Google.it)

Italy tld distributionit50.7%
com36.9%
org3.4%
net3.0%
info2.8%
European Union tld distributioneu0.7%
biz0.5%
Tuvalu tld distributiontv0.3%
others1.7%

Mexico tld distribution Mexico (Google.com.mx)

com53.0%
Mexico tld distributioncom.mx18.2%
Mexico tld distributionmx5.4%
Spain tld distributiones5.1%
org4.4%
net3.4%
Argentina tld distributioncom.ar1.6%
Mexico tld distributiongob.mx1.5%
Chile tld distributioncl0.8%
others6.6%

Netherlands tld distribution Netherlands (Google.nl)

Netherlands tld distributionnl70.7%
com20.8%
org2.1%
net1.5%
European Union tld distributioneu0.9%
Belgium tld distributionbe0.6%
Niue tld distributionnu0.5%
info0.5%
Germany tld distributionde0.5%
United Kingdom tld distributionco.uk0.4%
others1.5%

New Zealand tld distribution New Zealand (Google.co.nz)

com40.9%
New Zealand tld distributionco.nz33.7%
org5.0%
Australia tld distributioncom.au4.1%
edu2.3%
United Kingdom tld distributionco.uk2.0%
New Zealand tld distributiongovt.nz1.8%
New Zealand tld distributionorg.nz1.7%
net1.7%
others6.9%

South Africa tld distribution South Africa (Google.co.za)

South Africa tld distributionco.za47.1%
com38.7%
org5.9%
United Kingdom tld distributionco.uk2.8%
net1.7%
Australia tld distributioncom.au0.6%
Canada tld distributionca0.5%
South Africa tld distributionza0.4%
others2.1%

Spain tld distribution Spain (Google.es)

com60.5%
Spain tld distributiones25.7%
org3.8%
net3.1%
Argentina tld distributioncom.ar1.2%
United States of America tld distributiongov0.8%
info0.6%
Chile tld distributioncl0.4%
European Union tld distributioneu0.4%
Mexico tld distributioncom.mx0.3%
Mexico tld distributionmx0.2%
others3.0%

Sweden tld distribution Sweden (Google.se)

Sweden tld distributionse52.1%
com33.8%
org5.3%
Niue tld distributionnu2.5%
net1.2%
United Kingdom tld distributionco.uk0.9%
European Union tld distributioneu0.5%
Montenegro tld distributionme0.5%
info0.3%
Canada tld distributionca0.3%
others2.8%

United Kingdom global tld distribution United Kingdom (Google.co.uk)

United Kingdom global tld distribution.co.uk45.5%
.com44.4%
.org2.4%
United Kingdom organization tld distribution.org.uk2.2%
.net1.2%
United Kingdom organization tld distribution.uk0.7%
United Kingdom organization tld distribution.gov.uk0.5%
United Kingdom organization tld distribution.ac.uk0.3%
Colombia organization tld distribution.co0.3%
Australia global tld distribution.com.au0.3%
Australia global tld distribution.eu0.1%
Others2.1%
Notes

The highest coverage level of a single ccTLD within a regional search is in the Netherlands with the .nl ccTLD coming in at a 70.7% coverage.

.com is always #1 or #2 within all search engine regions. The highest concentration is un-surprisingly the default USA version - Google.com with 84.6% coverage of the top 30 SERPs within the search engine. The lowest concentration is Germany at only 19.6% coverage, but it's still the #2 highest within the country, and more then 6x the 3rd place tld - .net at only 3.2% in Germany.

The closest on par gTLDs with a CCTLDs is in the United Kingdom, with co.uk (45.5%) edging out .com (44.4%) by 1.1%. The UK is the only country that has that low of a difference - all others are 8% (South Africa) to 49.9% (Netherlands) difference in comparison with the #1 and #2 spot for coverage.

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