A Quick Guide On SEO Niche Research In 2020
Over the years, I've had several questions come up in our customer support chat about using SERPWoo for niche research.
I decided to write this article to help show users the best way to use SERPWoo in researching their niche. No matter if that means a niche you are already knee deep into, or a niche you want to explore and get started with.
Using Our Keyword Finder Tool For Related Terms
Any first step should include gathering the keywords needed to find out more about the niche you want to go after.
SERPWoo's Keyword Finder was the first SEO tool to collect and combine related keywords specifically for niches.
Like many other keyword tools, we go out and collect similar keywords based on different tactics like "related searches" and "auto-suggest appending". That's where most cookie-cutter keyword tools stop.
But SERPWoo's Keyword Finder tool also scans the SERP for you keyword, collects the top 3 listings, and does a deep dive into what other keywords those listings rank for. Genius...
See I had this problem years ago that when I did keyword research I knew SEO tools where not giving me all the info I needed.
For example, I knew that the keyword "Exercise Science Degree" could also be known potentially as a "Kinesiology Degree". They are highly related and many people searching for one, might be searching for the other.
But no keyword tool was returning "Kinesiology" terms for "Exercise Science".
If this is happening to one niche I knew well, like the back of my hand, I wonder how many other times this was happening in other niches?
So I decided to build a keyword tool that would return "Kinesiology" terms for "Exercise Science" and many other terms.
The only way that could happen ( at the time ) was for me to scan the SERP for "Exercise Science" and analyze those URLs for additional related terms and pick them off the pages and return them in my keyword tool.
And our Keyword Finder tool for SERPWoo was born that day. The first keyword tool to scan the SERPs, analyze URLs ranking for that SERP, and pull the other keywords those specific URLs ranked for.
While many other keyword tools might proclaim they give you more keywords, what good are they if they are not relevant to your niche?
SERPWoo digs into and analyses which keywords are most relevant to your niche and only gives you data that matters.
Easily sort through hyper-relevant keywords and determine Volume, Competition Score, and CPC costs that fit your comfort level and research needs right from our interface. You'll even know the major players for your seed keyword and how they rank for all the result keywords as well!
Once you have sorted your data, you can create keyword lists or even new ranking projects right from the same interface.
But we aren't done yet with our research. SERPWoo offers more tools to help you research your niche, so keep reading below.
Monitor Mentions Of Your Main Keywords For Deeper Analysis
A good second step would be to set up your main keywords into our new Monitoring tool at SERPWoo.
Built as a Brand Monitoring tool, it can actually monitor any keyword you have an interest in.
- Want to monitor your brand? Cool, we can do it.
- How about competitor brands so you can stay on top of them? Yep, we do it.
- Want to monitor non-brand keywords so you can research the niche and find areas for link building or partnerships? Check...
- How about finding potential new clients/leads based on language they use online? Hmm.. that's some secret sauce stuff there.
So after you have built a list of keywords from our Keyword Finder tool above ( see #1 ), select the top 5 keywords from the list and add them to our Monitoring tool.
Every day we will scan the internet multiple times looking for mentions of those terms you added. We check the web, social media, and more trying to find any mention we can of the terms you want results on.
While we might know the major players for our terms from the Keyword Finder tool in how it relates to SEO, our Monitoring tool will help you determine who is talking about your keywords and what competitors are doing in your space that are not related to SEO.
You know, like influencers and affiliates. Potentially new brands not yet ranking in SEO. Maybe even people like your uncle who just want to vent their frustrations on Twitter.
This gives you insight that regular SEO research would never uncover for you with other tools.
- Now you know the people that can help promote you and build back links because they are already in your niche.
- You know people's pain points and can write content based on those emotions.
- Start finding out what competitors are really up to with their promotions. Their online strategies now become crystal clear.
- Gauging what it takes to dominate your niche isn't a game of TF or ( insert your own metric here ) secret sauce, it's real actionable advice you can collect and use and build a real plan around.
If you have clients, imagine what this does for your brand when you show them all this juicy data with a bullet point plan of action?
And all of this leads us to a third step in researching our niche that can tell us if we really want to rank for the keywords we pulled.
Create a SERP Project To Figure Out Ranking Ability
Once you have your keywords organized, the last step is to create a SERP project using our Project Wizard.
This is where you can let SERPWoo collect data on all of your keywords over time so we can show you how the SERPs change day to day.
And why would you want to know this?
Because at this stage of your research, you want to know if you can realistically rank for these keywords.
By creating a project and letting us collect the data, you can review the results and determine if this is a niche you want to go forward with and choose which keywords you can ( or can not ) rank for out of the gate.
No more guessing and building sites only to waste time and money fumbling around in the dark.
Start a project and review the data, then make a plan of action to build a site and which content gets created first.
And after a few days of data, you can use our Volatility metric to see how much change is happening in the keyword SERP daily.
Too high of number could mean lots of competitors in a strong niche, or lots of penalties ( payday loans ) and algo changes for that term.
As an example, I personally like to target terms where the OCI ( Online Commercial Intent ) is above 50 and Volatility is below 30. You can get both numbers right in SERPWoo.
This gives me a good measure to know that the term has buying intent ( good for ecommerce or affiliate niches ), but stable rankings that don't bounce around a lot so that once I rank, I stay there long term and can count on the revenue from my ranking.
And once I know that, I know exactly how my website should be structured and which content I need to start writing first.
Our metrics on how competitive a niche is, is based on logic right from Google. Not easily gamed and made up "back link" numbers from a 3rd party that other website tools try to fool you with.
Just because a niche has a lot of TF 50+ or PA 60+ or XYZ 70+ links doesn't mean it's competitive. It just means those people could have bought spammy links on Fiverr or a PBN to artificially inflate their numbers.
Since these numbers can be faked, the metrics these other tools give can be flawed and many times inaccurate. So why use them?
Their numbers can't tell you how stable a niche is.
At the end of the day, why would I build a website for terms I can not STAY ranked in? If everyone else is bouncing around, I probably will too and can't rely on that revenue.
This bouncing around can also tell me that possibly these competitors are too strong or that manual penalties get handed down a lot in this niche. All things fake vanity metrics can not tell me.
I wouldn't want to try to rank for the keyword "red shoes" personally. The graph above shows me there is just too much going on in the top 10 rankings for that term.
But what if we tried the below keyword instead? Once ranked I could count on that revenue day in and day out with those stable rankings.
By understanding how to use SERPWoo, you could fully deep-dive into any niche and determine the who, what, when, where, why, and how in just a few clicks.
And that's just the tip of the iceberg because we actually have 2 more tools scheduled to be released in the next 60 days that will allow you to study and understand your niche and competitors further.
So the next time you need to research a niche for a client, your next website project, or just for general interest.. be sure to implement our tools at SERPWoo so you can get an accurate picture of what is happing in the SERPs.
As always, reach out to us with comments, concerns, and suggestions below.