The SERPWoo Experts

Experts Weigh In On SEO Heading Into 2018

How will SEO change in 2018? We unconver what epxerts feel will change in 2018 and what to do about rankings for Christmas

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Influencer Marketing, Without the BS

Who is an influencer? Technically, everyone is an influencer to some degree. Even if you have a small audience, you still influence that audience and particular individuals to a greater capacity than non-targeted advertising. That said, I prefer to segment influencers into three groups: aspirational, authoritative, and peer.

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Online Reputation Repair: White Hat SEO Guide

ORM Expert Jacob Hagberg's complete white hat SEO guide to online reputation repair

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Wikipedia 101: Super Admin Reveals How To Create A Wikipedia Page

If a Wikipedia page exists about any topic, be assured its going to be ranking #1 or #2 on Google. This is because Wikipedia is by the far the most trusted site on the internet and especially by Google. To prove this point even further, most of the information that is presented on the Google knowledge graph is pulled from Wikipedia related databases. Whether it be an image of a person, a business, a summary or an introduction to a topic - most of the knowledge graph information is from Wikipedia and its affiliated Wiki partners.

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Getting Your Website Redesigned: What to Look Out For and the Right Questions to Ask

A website is your digital footprint, your companies' face in the online world; so it pays to make a good first impression. Your website is in need of a freshen up, a redesign. However, it can be difficult to know what to look for in a web designer or agency, and even more difficult to ask the right questions when searching for the right fit.

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Who Wants A Free DoFollow DA 100 Link Right From Google?

In today's post I am going to share with you a great exclusive insider tip that not a lot of people know about, nor taking advantage of.

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Google TagManager - Adding Schema Markup

Google Tag Manager has many uses, but one of my favorite things to do is add schema code using GTM. Honestly this is probably my favorite Google product to date, and unleashing its power to help you crush the SERPs is what I am here to show you. Google loves structured data, and personally I do not see that changing any time soon. Using the GTM tag system, we are able to add markup for just about anything by creating tags. As someone who does this at an agency, Tag Manager has made markup considerably easy and I hope this can apply to others.

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A Business Owner's Crash Course in Local SEO

Lets say you're a small business, a small two man operation based out of that one city Bugs Bunny should have taken a left at and you're looking for more houses to tent for pest control. It's time to expand and you want to crush it online. Welcome to the world of internet marketing! The organic efforts and strategies that you practice for your Local SEO inevitably determine how you rank in search engines, what keywords you rank for, and how easily customers find you.

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35 Sites Which Increase Your Domain's Trust

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now the only way to go. The days of sending thousands of spammy, low quality backlinks is over - for pure whitehat methods at least. Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.

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Top eCommerce Rich Snippets Every Store Needs

Rich snippets are an effective way to boost exposure in organic search results for any company, and an Ecommerce business is no exception. When people type a search into Google, you want your site to look like the best option out there by helping your listing pop out on a Google SERP.

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How to Dominate Local Search Results with Smart Content (Tips & Techniques)

Creating a simple report that contained a monthly snapshot of a client's reputation was actually very time consuming. That's because collecting and organizing the data for a 'simple report' is actually difficult task. It entails pulling the first 10-20 search results for a handful of keywords, labeling each page as positive/neutral/negative, putting the data into a chart, and then repeating this process every single day. Skipping a day would make the data less valuable and also look bad on the report.

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Monthly ORM Reporting (Online Reputation Management)

Creating a simple report that contained a monthly snapshot of a client's reputation was actually very time consuming. That's because collecting and organizing the data for a 'simple report' is actually difficult task. It entails pulling the first 10-20 search results for a handful of keywords, labeling each page as positive/neutral/negative, putting the data into a chart, and then repeating this process every single day. Skipping a day would make the data less valuable and also look bad on the report.

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Getting Into The Knowledge Graph - 101

If you are ready to take your brand to the next level in the SERPs, obtaining a qualified Knowledge Graph for your brand name is the next logical step. This is no easy task.

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Diminishing Returns, They Said...

During the deepening of your involvement in this industry, you'll continue to encounter a piece of advice that revolves around a certain topic. The advice is "don't do it," and the topic and justification for this advice is `diminishing returns`.

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