Published: 28th Jul 2021
![The NetFlix Effect: Queen's Gambit The NetFlix Effect: Queen's Gambit](/img/blog/experts/2021/2/queens-gambit-netflix-effect.jpg)
🍿 The Netflix Effect: Queen's Gambit
SEO: Long-Tail Versus Short-Tail
According to SERPWoo's Keyword Finder, in the USA the keyword "Chess" has a monthly search volume of 368,000 versus "How To Play Chess" at 60,500 monthly searches:
!['How To Play Chess' Keyword 'How To Play Chess' Keyword](/img/blog/experts/2021/2/how-to-play-chess.jpg)
That story plays out naturally in the searches:
!['How To Play Chess' Versus 'Chess' Keywords 'How To Play Chess' Versus 'Chess' Keywords](/img/blog/experts/2021/2/how-to-play-chess-versus-chess-keywords.jpg)
- CCarter